Advertising as Communication Activities, according to the experts:
According to Guinn, Allen, and Semenik in a book called Advertising and Integrated Brand Promotion suggests that advertising is a communication process. The three leaders stated that "Communication is a fundamental aspect of human existence, and advertising is a communication." (2003, p. 13).
Advertising is an activity related to two areas of everyday human life, namely economics and communications. In the field of communications, advertising is a process or activity involving communications sponsor parties (advertisers), mass media and advertising agencies (Suhandang, 2005).
According to Lasswell, the communication process consists of five main elements, the communicator, the message, the media, communicant, and effects (in Mulyana, 2001).
Advertising is a commercial and nonpersonal communication about an organization and its products transmitted to a target audience through a medium that is mass such as television, radio, newspapers, magazines dirrect mail (direct mailing), outdoor billboard space, or public transportation. (Lee, 2004)
Thus, advertising can be defined as a kind of mass communication techniques to pay for the room or the time to broadcast information about the goods and services offered by the advertiser. (Suhandang, 2005).
In an advertisement, the message is an essential core. Effective delivery of messages that will effectively make the ads to be effective. Then the media were used as the delivery of the message body can be either electronic or print media. Communicant of an ad is targeted by the target institution or organization. In advertising in the know three effects, namely, cognitive, affective, and behavioral.
According to Guinn, Allen, and Semenik in a book called Advertising and Integrated Brand Promotion suggests that advertising is a communication process. The three leaders stated that "Communication is a fundamental aspect of human existence, and advertising is a communication." (2003, p. 13).
Advertising is an activity related to two areas of everyday human life, namely economics and communications. In the field of communications, advertising is a process or activity involving communications sponsor parties (advertisers), mass media and advertising agencies (Suhandang, 2005).
According to Lasswell, the communication process consists of five main elements, the communicator, the message, the media, communicant, and effects (in Mulyana, 2001).
Advertising is a commercial and nonpersonal communication about an organization and its products transmitted to a target audience through a medium that is mass such as television, radio, newspapers, magazines dirrect mail (direct mailing), outdoor billboard space, or public transportation. (Lee, 2004)
Thus, advertising can be defined as a kind of mass communication techniques to pay for the room or the time to broadcast information about the goods and services offered by the advertiser. (Suhandang, 2005).
In an advertisement, the message is an essential core. Effective delivery of messages that will effectively make the ads to be effective. Then the media were used as the delivery of the message body can be either electronic or print media. Communicant of an ad is targeted by the target institution or organization. In advertising in the know three effects, namely, cognitive, affective, and behavioral.