Dimensions of Empathy - The dimensions of empathy provide valuable information about the appeal of a brand. Empathy is a mental condition that makes a person identifies himself or find himself in a state of feeling or thought in common with another person or group, the Indonesian Dictionary, (1988:228).
Empathy involves affection and cognition of consumers, according to J.Paul Peter and Jerry C. Olson (1996), affect and cognition refers to two types of internal psychological responses that consumers to environmental stimuli and events that took place.
In simpler language, involves feelings of affection, while cognition involves thinking, variations in affective responses can be rated positive, negative, pleasant or unpleasant, and consumers can feel the four types of affective responses are emotional, special feelings, moods and different evaluation the level of intensity and improvisation.
Empathy involves affection and cognition of consumers, according to J.Paul Peter and Jerry C. Olson (1996), affect and cognition refers to two types of internal psychological responses that consumers to environmental stimuli and events that took place.
In simpler language, involves feelings of affection, while cognition involves thinking, variations in affective responses can be rated positive, negative, pleasant or unpleasant, and consumers can feel the four types of affective responses are emotional, special feelings, moods and different evaluation the level of intensity and improvisation.