Dimensions of Impact - Impact dimension indicates whether a brand can stand out compared to other brands in the same category and whether the ads engage consumers in the message. The intended impact of the ad is the number of consumer product knowledge achieved through the level of consumer involvement with the product and or process.
Consumers have the level of knowledge of different products, which can be used to translate new information and make purchasing choices. Consumers can have four levels of product knowledge, namely: product class, product form, brand, and model. In addition, consumers can also have three types of product knowledge, ie knowledge about the nature or character of the product, positive consequences or benefits of using the product, and the value will be satisfied or achieved a product.
Engagement refers to the consumer's perception of the importance or personal relevance of an object, event, or activity. Consumers who see that a product has a personally relevant consequences, then the consumer is engaged with the product and have a relationship with these products. The consequences to a product or a brand has a cognitive aspect or influence.
Cognitively, which is included in the engagement was an influence, such as evaluation prodduk. If the involvement of a product is high, then people will have a stronger influence responses, such as emotions and strong feelings. Involvement can range from a low - little or no relevance - the level is moderate - no perceived relevance - up to a high level - is perceived relevance. Involvement is a motivational state that drives and directs the cognitive processes and consumer behavior when they make decisions.
Consumers have the level of knowledge of different products, which can be used to translate new information and make purchasing choices. Consumers can have four levels of product knowledge, namely: product class, product form, brand, and model. In addition, consumers can also have three types of product knowledge, ie knowledge about the nature or character of the product, positive consequences or benefits of using the product, and the value will be satisfied or achieved a product.
Engagement refers to the consumer's perception of the importance or personal relevance of an object, event, or activity. Consumers who see that a product has a personally relevant consequences, then the consumer is engaged with the product and have a relationship with these products. The consequences to a product or a brand has a cognitive aspect or influence.
Cognitively, which is included in the engagement was an influence, such as evaluation prodduk. If the involvement of a product is high, then people will have a stronger influence responses, such as emotions and strong feelings. Involvement can range from a low - little or no relevance - the level is moderate - no perceived relevance - up to a high level - is perceived relevance. Involvement is a motivational state that drives and directs the cognitive processes and consumer behavior when they make decisions.