Errors in promoting new products - In all areas of business, marketing new products or services often leads to difficulties in the beginning. This is reasonable because people do not know the uses and advantages of the product. Besides, they were reluctant to leave the product as long as they believe and have frequently they use. But there are ways that can be used to marketing a new product can achieve satisfactory sales figures.
The results of one survey research institutions in the United States, apparently from the brands first launched, 95% fail in the marketplace! While Philip Kotler said: "I am disappointed and surprised because there are so many new products fail in the market. This number continues to rise. On average, approximately 80% of new products fail consumer goods, and 30% of new business to business deals fail. "
What caused the failure? It turned out that the cause is the small errors that are not anticipated, even once underestimated. For example, the product features are not communicative, both context and content. Marketer's wrong in positioning the product, price, promotion method, and distribution of products. In addition to the classic conditions mentioned above, marketers are also not aware of the importance to understand, serve and satisfy the needs of consumers. One way is to figure out which brand failures actually fail, and learn how not to fail in the market for new products.
The results of one survey research institutions in the United States, apparently from the brands first launched, 95% fail in the marketplace! While Philip Kotler said: "I am disappointed and surprised because there are so many new products fail in the market. This number continues to rise. On average, approximately 80% of new products fail consumer goods, and 30% of new business to business deals fail. "
What caused the failure? It turned out that the cause is the small errors that are not anticipated, even once underestimated. For example, the product features are not communicative, both context and content. Marketer's wrong in positioning the product, price, promotion method, and distribution of products. In addition to the classic conditions mentioned above, marketers are also not aware of the importance to understand, serve and satisfy the needs of consumers. One way is to figure out which brand failures actually fail, and learn how not to fail in the market for new products.